Real-Time Influencer Data Analysis Platform
Get a comprehensive overview of influencers' post performance data and audience analysis. <br> KOL Radar: The Influencer Marketing Platform trusted by 50,000 brands! Register Now for a 7-day Free Trial!
Overview of Social Media Data
Get an overview of Facebook, Instagram, YouTube, TikTok, and Twitter social media data, including 12 key indicators such as overview of platform data, engagement data, and performance data, with options to view data from the last three months or last six months. The influencer's unique K-Score is calculated through KOL Radar's AI technology, providing a big picture of the influencer's impact through a comprehensive evaluation of indicators such as the number of fans, posting stability, follower growth rate, and engagement rate.
Real-Time Influencer Data Analysis Platform
Effortlessly gather the most similar influencers through Artificial Intelligence. KOL Radar's algorithm provides precise influencer recommendations based on influencer type, post content, and community engagement, making it easy to assemble a collection of influencers with similar styles in one go.
Follower Trend Insights
Provides insights into the evolving fan base of influencers on different social media platforms, enabling real-time tracking of cumulative followers, individual follower counts, and the rate of follower growth within each community. By applying filters of the past three months or the past six months, you can monitor the changes in the influencer's fan base, ensuring you stay up-to-date with their latest popularity trends.
Insights into Influencer Follower Profiles
Insights into the age, gender, and regional distribution of the influencer fan base across various social media platforms enable a deep understanding of their follower profiles and allow for an accurate selection of KOL collaborations that resonate with the target audience.
Authentic follower ratio detection
KOL Radar analyses various comprehensive statistics on the influencers' followers (including the number of posts, the number of people they follow, the number of followers, etc.). KOL Radar excludes suspicious followers, bot accounts, or accounts that cannot be identified and estimates the authentic follower ratio of the influencers.
Analysis of Community Engagement Effectiveness
・Tracking of Engagement Trends
Obtain an in-depth understanding of the influencers’ engagement performance with the “Engagement Analysis Dashboard.” The dashboard monitors five key engagement data indicators of each social media platform over the past three months or six months, including the engagement rate, average engagement count, average number of likes, average number of comments, and average number of shares. You can switch between different periods (day, week, month) to view a comprehensive analysis of total engagement numbers and fluctuations in each engagement (likes, comments, shares).
・Engagement Ratio Analysis
Use the engagement ratio analysis pie chart to quickly grasp the proportion of various interactive behaviours (likes/comments/shares) on the influencer's social media platforms within a specific time frame (past three months or past six months).
・Measurement of Word-of-Mouth Value
Based on an analysis of the influencer community engagement effectiveness (likes, comments, shares), the influencer’s word-of-mouth value (over the past three months or six months) is objectively calculated and this serves as a reference for the influencer value and further evaluation of the collaboration costs. It also provides a back-end for the measurement of word-of-mouth value, allowing for customisation of settings based on advertising budgets and past experiences in digital media buying.
Video View Performance Analysis
・Video Performance Overview
Track the videos and live-streaming content of influencers across various platforms in the past three months or six months, and obtain viewership data such as video view rate, average video views, live streaming view rate, and average live streaming views within the specified time frames.
・Video View Analysis Dashboard
The "Video Viewing Analysis Dashboard" offers a variety of periods (day, week, month) to choose from, and produces a flexible chart presentation within the past three months or six months. Compare the view performance of influencer videos and live-streaming content across different social media platforms.
*Live streaming data is only available for Facebook.
Content Publishing Analysis
・Post Frequency Analysis
Analyse the quantity and frequency of influencer content, including images, videos, and live streams on various social media platforms over the past three months or six months. By using the Post Frequency Analysis chart, you can freely switch between daily, weekly, or yearly periods and gain a clear overview of the posting frequency of different content types in the form of bar charts.
・Performance Analysis of Posting Time
Through the Post Time Analysis chart, gather a comprehensive understanding of the preferred times and optimal periods for influencer content posting across various social media platforms. Filters can be used to switch between content count, interaction count, and view count, with the heatmap’s colour intensity indicating the quantity of the selected indicators. This allows for an insight into the relationship between the timing of social media posting and content performance over the past three months or six months.
Post Types Insights and Analysis
・Deep Tag Post Content Analysis
Get a precise overview of the types of content posted by influencers and their effectiveness. Our AI semantic analysis technology analyses the content created by all the influencers in the database on Facebook, Instagram, and YouTube. It automatically categorises and tags the top five content themes that each influencer has the highest proportion of in their social media content, and calculates the average engagement rate and video view rate content in real-time.
Hashtag Analysis
Through AI semantic analysis technology, the top five frequently used hashtags on the influencer's Facebook, Instagram, and YouTube platforms are analysed. Calculates the average engagement rate for each hashtag in real-time to understand the content and effectiveness of the hashtags used in the influencer's posts.
Insights into Influencer Marketing Campaigns
Using AI semantic analysis technology, gain insights into the distribution of influencer content related to business collaborations on Facebook and Instagram. Automatically identifies the top three sponsored posts with the highest engagement rates. This enables precise real-time monitoring of content and performance of these collaborations.
Content Retrieval
Through KOL Radar's powerful search engine, quickly locate all of the influencer's social media content. You can customise the filters such as "Social Media Platform", "Content Type" (images/video), "Post Period", and enter "Keywords" to find the relevant content created by the influencer. Moreover, you can specify to only display business collaboration content, quickly filtering out all of the influencer's non-sponsored content.
The search results can be sorted by criteria such as "Post Date", "Number of Engagements", "View Count", "Number of Likes", "Number of Comments", and more, making it more efficient to accurately review the influencer's relevant content and content performance.
Generate Influencer Insights Deck with One-Click
Click the export button to receive polished PowerPoint presentation slides with comprehensive influencer data analysis. The deck includes essential influencer information, audience analysis, creative content details, and various key indicators. Elevate your project reports and proposals with this powerful function.
iKala's KOL Radar possesses a database of over 3,000,000 international influencers and over 1 billion of real-time social media platform data from Facebook, YouTube, Instagram, TikTok, Twitter. Using advanced AI technology, KOL Radar delivers optimal recommendations of influencers and builds up precise and outstanding influencer marketing performance through data.
KOL Radar's professional team possesses substantial experience of providing influencer marketing services to companies and brands. We offer marketing strategy and planning, influencer matchmaking, digital advertising, and more, with coverage across Taiwan, Korea, Hong Kong, Malaysia, Thailand, Vietnam, Singapore and Japan. Our services have successfully met the requirements of over 50,000 businesses.
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Email: KOLRadarSEA@ikala.ai