2021 百大影響力網紅排行榜
KOL Radar 與《數位時代》合作，聯合評選出「2021 台灣百大影響力網紅」。透過 KOL Radar 獨家的 AI 網紅數據資料庫，計算 2021 全台網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數、互動數、觀看數等社群數據，並根據影響力指標，精挑細選出 2021 年前 100 名最具影響力的網紅。
關於榜單
KOL Radar 與《數位時代》合作，聯合評選出「2021 台灣百大影響力網紅」。透過 KOL Radar 獨家的 AI 網紅數據資料庫，計算 2021 全台網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數、互動數、觀看數等社群數據，並根據影響力指標排行出 2021 年前 100 名最具影響力的網紅。閱讀《數位時代》報導專題
- 統計時間： 2020 年 6 月 01 日 ~ 2021 年 5 月 31 日
- 發布時間： 2021 年 8 月 31 日
- 評選條件：
- - 在 Facebook、Instagram、YouTube 三大社群平台中，其任一平台粉絲總數超過五萬人
- - 從網路社群崛起，倚靠知名度及影響力吸引閱聽人，並創造營收
- - 排除演員、歌手、主持人等發跡於傳統媒體、目前仍活躍於演藝圈者
- - 影響力指標計算公式：40% FB/IG/YT 總粉絲數＋60% FB/IG/YT 互動數（按讚/留言/分享/瀏覽）
閱讀報告內容
排名 | KOL 名稱 | FB 粉絲數 | FB 平均互動率 | FB 平均觀看率 | IG 粉絲數 | IG 平均互動率 | IG 平均觀看率 | YT 粉絲數 | YT 平均互動率 | YT 平均觀看率 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | 1,930,292 | 1.07% | 10.25% | 1,553,205 | 2.88% | 12.43% | 2,480,000 | 0.58% | 19.14% | ||
 | - | - | - | 86,026 | 15.67% | 45.92% | 2,560,000 | 0.78% | 17.02% | ||
 | 565,152 | 0.90% | 66.85% | 72,667 | 1.25% | 23.28% | 120,000 | 0.26% | 11.77% | ||
4 | 1,316,293 | 0.85% | 53.03% | 51,632 | 1.05% | 18.75% | - | - | - | ||
5 | 930,030 | 0.17% | 33.76% | 53,523 | 0.37% | 8.33% | 431,000 | 0.07% | 5.53% | ||
6 | 137,275 | 0.47% | 3.34% | - | - | - | 2,670,000 | 4.82% | 573.84% | ||
7 | 286,341 | 0.40% | 13.89% | - | - | - | 377,000 | 1.05% | 82.96% | ||
8 | 347,119 | 3.04% | 19.64% | 1,426,812 | 4.88% | 26.33% | 918,000 | 0.71% | 31.89% | ||
9 | 464,168 | 0.88% | 27.47% | 450,651 | 5.18% | - | 2,080,000 | 0.35% | 21.80% | ||
10 | - | - | - | - | - | - | 1,220,000 | 0.68% | 23.03% | ||
11 | 615,316 | 1.29% | 93.54% | 100,057 | 2.76% | 18.32% | 233,000 | 0.26% | 13.87% | ||
12 | 2,248,822 | 0.43% | 9.66% | 696,528 | 1.87% | 11.33% | 3,400,000 | 1.04% | 56.22% | ||
13 | 903,844 | 0.09% | 8.04% | 18,166 | 0.72% | 4.88% | 37,800 | 0.01% | 4.33% | ||
14 | 1,498,359 | 2.05% | 10.42% | 727,335 | 3.21% | 16.30% | 1,060,000 | 0.18% | 8.68% | ||
15 | 767,840 | 0.17% | 12.52% | 394,834 | 2.79% | 22.01% | 1,530,000 | 0.40% | 21.56% | ||
16 | 233,364 | 1.41% | 139.81% | 5,012 | 1.40% | 19.41% | 177,000 | 0.73% | 24.75% | ||
17 | 1,343,548 | 0.26% | 23.10% | - | - | - | 359,000 | 0.08% | 11.70% | ||
18 | 477,779 | 0.80% | 42.92% | 140,371 | 1.61% | 30.58% | 475,000 | 0.38% | 32.02% | ||
19 | - | - | - | - | - | - | 532,000 | 1.37% | 47.45% | ||
20 | 424,426 | 1.14% | 46.21% | 282,813 | 2.63% | 15.42% | 1,000,000 | 0.28% | 25.30% | ||
21 | 194,641 | 3.33% | 56.57% | 344,410 | 13.89% | 74.50% | 129,000 | 3.61% | 110.89% | ||
22 | 226,015 | 0.74% | 31.43% | 357,333 | 3.80% | 11.01% | 1,680,000 | 0.78% | 21.80% | ||
23 | 59,732 | 0.95% | 6.83% | 28,308 | 4.39% | 13.28% | 985,000 | 0.43% | 24.02% | ||
24 | 664,344 | 0.45% | 21.03% | 18,073 | 1.20% | 10.57% | 665,000 | 0.01% | 9.61% | ||
25 | 105,188 | 0.23% | 25.84% | 28,805 | 2.26% | 23.32% | 206,000 | 0.11% | 24.59% | ||
26 | 295,052 | 1.02% | 30.41% | 463,873 | 7.85% | 2.60% | 971,000 | 1.33% | 60.77% | ||
27 | 1,524,271 | 1.15% | 17.95% | 320,206 | 2.49% | 26.97% | 826,000 | 0.44% | 28.81% | ||
28 | 2,461,805 | 0.02% | 0.69% | 25,096 | - | - | 1,960,000 | 0.13% | 11.00% | ||
29 | 104,396 | 6.97% | 281.32% | 11,078 | 14.63% | 52.19% | 637,000 | 2.92% | 137.29% | ||
30 | 129,638 | 2.93% | 5.62% | 52,465 | 8.79% | - | 379,000 | 0.14% | 11.87% | ||
31 | 521,196 | 3.33% | 91.17% | 220,645 | 9.45% | - | 830,000 | 1.81% | 59.89% | ||
32 | 311,000 | 0.39% | 10.75% | 121,810 | 10.15% | - | 589,000 | 0.37% | 29.10% | ||
33 | 51,340 | 1.35% | 76.08% | - | - | - | 191,000 | 1.89% | 93.41% | ||
34 | 1,495,904 | 0.74% | 12.52% | 768,872 | 5.14% | 37.28% | 2,020,000 | 0.51% | 17.77% | ||
35 | - | - | - | 396,656 | 14.33% | 66.08% | 78,600 | 1.91% | 58.19% | ||
36 | 11,820 | 3.09% | 23.23% | 4,807 | 10.46% | - | 461,000 | 1.24% | 24.74% | ||
37 | 974,649 | 0.56% | 16.71% | 83,753 | 0.97% | 20.38% | 253,000 | 0.07% | 3.17% | ||
38 | 348,592 | 3.75% | 30.62% | 795,692 | 7.59% | 27.73% | 557,000 | 1.43% | 70.21% | ||
39 | 760,571 | 1.23% | 15.88% | 652,845 | 5.13% | 24.82% | 1,630,000 | 0.80% | 46.21% | ||
40 | 638,571 | 1.36% | 17.20% | 488,123 | 5.97% | 20.38% | 1,350,000 | 1.14% | 37.76% | ||
41 | 1,454,108 | 0.64% | 4.10% | 1,047,753 | 3.88% | - | 1,530,000 | 0.70% | 19.24% | ||
42 | 19,936 | 0.56% | 9.79% | 4,848 | 5.64% | 42.73% | 1,150,000 | 0.33% | 29.28% | ||
43 | 195,993 | 1.09% | 54.88% | 60,768 | 4.65% | - | 617,000 | 0.27% | 23.21% | ||
44 | 1,207,397 | 0.59% | 6.50% | 1,058,356 | 4.70% | 28.05% | 1,530,000 | 0.61% | 27.80% | ||
45 | 1,214,777 | 0.33% | 8.37% | 333,925 | 5.24% | 31.62% | 1,100,000 | 1.62% | 62.41% | ||
46 | 47,945 | 4.23% | 35.25% | 116,137 | 11.09% | 83.53% | 467,000 | 2.60% | 114.40% | ||
47 | 794,033 | 0.82% | 14.25% | 161,242 | 7.14% | 42.24% | 1,370,000 | 1.28% | 44.60% | ||
48 | 1,698,795 | 1.08% | 46.16% | 241,445 | 2.95% | 27.30% | 309,000 | 0.89% | 63.25% | ||
49 | 332,304 | 1.81% | 52.75% | 266,663 | 10.20% | 29.81% | 851,000 | 2.65% | 89.43% | ||
50 | 161,009 | 2.40% | 19.86% | 344,269 | 9.86% | 65.61% | 456,000 | 2.01% | 94.68% |
51 | 200,154 | 2.55% | 126.67% | 113,861 | 10.80% | 48.88% | 562,000 | 3.02% | 98.89% | ||
52 | 330,384 | 5.05% | 160.80% | 154,152 | 7.44% | - | 996,000 | 0.82% | 30.50% | ||
53 | 461,494 | 1.37% | 42.22% | - | - | - | 847,000 | 1.11% | 62.67% | ||
54 | - | - | - | - | - | - | 1,360,000 | 0.32% | 10.72% | ||
55 | 343,711 | 1.29% | 91.01% | 604,691 | 7.71% | 53.57% | 1,160,000 | 2.16% | 69.34% | ||
56 | 1,581,017 | 4.22% | 68.41% | 530,086 | 9.55% | 38.10% | 1,050,000 | 2.21% | 49.27% | ||
57 | 299,954 | 0.35% | 8.13% | 330,292 | 1.45% | 8.44% | 430,000 | 0.26% | 11.96% | ||
58 | 2,767,140 | 1.49% | 15.61% | 674,285 | 3.26% | 33.31% | - | - | - | ||
59 | 160,843 | 0.55% | - | - | - | - | 1,030,000 | 0.23% | 8.18% | ||
60 | 4,491 | 0.93% | - | - | - | - | 343,000 | 1.03% | 78.11% | ||
61 | - | 0.80% | - | - | - | - | 917,000 | 0.52% | 16.25% | ||
62 | 249,908 | 2.15% | 60.82% | 173,770 | 6.04% | - | 873,000 | 0.43% | 26.20% | ||
63 | 962,734 | 0.38% | 9.71% | 29,732 | 2.62% | 13.79% | - | 2.30% | 107.92% | ||
64 | 36,953 | 0.27% | 4.11% | 111,537 | 3.64% | 25.29% | 741,000 | 0.61% | 15.80% | ||
65 | 165,871 | 3.12% | - | 189,346 | 11.84% | - | 1,250,000 | 2.07% | 58.89% | ||
66 | - | - | - | - | - | - | 1,720,000 | 0.31% | 11.77% | ||
67 | 381,719 | 1.48% | 34.21% | 110,306 | 3.12% | - | 822,000 | 0.62% | 22.33% | ||
68 | 281,437 | 3.46% | 103.67% | 214,215 | 10.01% | 43.80% | 539,000 | 2.97% | 97.00% | ||
69 | 24,562 | 1.79% | 370.88% | 8,993 | 4.36% | - | 284,000 | 3.04% | 69.70% | ||
70 | 565,369 | 0.43% | 6.41% | 241,965 | 4.78% | 24.92% | 841,000 | 0.95% | 37.41% | ||
71 | 268,894 | 0.91% | 64.56% | 392,663 | 3.21% | 21.28% | 603,000 | 0.63% | 40.18% | ||
72 | 84,223 | 3.36% | 9.34% | 140,239 | 4.98% | 9.94% | 1,740,000 | 0.77% | 13.87% | ||
73 | 1,455,433 | 0.72% | 15.24% | 704,679 | 2.69% | 23.46% | 302,000 | 1.35% | 70.68% | ||
74 | 237,414 | 1.78% | 18.05% | 169,706 | 7.44% | 33.73% | 423,000 | 0.79% | 32.50% | ||
75 | - | 3.32% | 65.19% | 615,104 | 4.10% | 36.76% | - | - | - | ||
76 | 132,350 | 0.96% | 22.86% | 68,416 | 6.46% | - | 838,000 | 1.67% | 57.46% | ||
77 | 265,845 | 0.29% | 16.37% | 34,472 | 0.91% | 7.23% | 545,000 | 0.12% | 9.35% | ||
78 | 14,205 | 2.36% | - | - | - | - | 259,000 | 0.27% | 10.65% | ||
79 | 402,182 | 2.30% | 46.57% | 334,793 | 8.23% | 56.36% | 324,000 | 0.77% | 36.83% | ||
80 | 87,991 | 0.31% | 22.45% | 51,140 | 3.55% | 19.51% | 235,000 | 0.47% | 31.21% | ||
81 | 1,196,422 | 0.70% | 6.71% | 622,288 | 2.11% | 9.75% | 517,000 | 0.51% | 25.89% | ||
82 | - | - | - | 6,683 | 7.73% | 22.91% | 771,000 | 1.14% | 48.17% | ||
83 | - | - | - | - | - | - | 236,000 | 0.82% | 37.79% | ||
84 | 548,264 | 2.29% | 56.71% | 406,954 | 7.88% | - | 673,000 | 2.34% | 73.99% | ||
85 | 983,180 | 0.49% | 4.65% | 26,354 | 1.90% | 9.36% | 124,000 | 0.40% | 13.50% | ||
86 | 114,068 | 0.33% | - | 62,824 | 4.51% | - | 454,000 | 0.31% | 19.03% | ||
87 | 263,346 | 2.32% | 20.54% | 423,418 | 8.53% | 22.07% | 883,000 | 2.07% | 70.40% | ||
88 | 25,183 | 4.64% | 226.45% | 12,305 | 6.49% | - | 551,000 | 1.97% | 92.81% | ||
89 | 241,534 | 3.62% | 45.74% | 472,959 | 7.52% | 26.23% | 892,000 | 1.45% | 69.93% | ||
90 | 1,231,061 | 3.91% | 21.50% | 729,300 | 8.02% | 33.49% | 280,000 | 1.98% | 115.75% | ||
91 | 2,657,363 | 0.35% | 3.90% | 657,098 | 2.76% | - | 412,000 | 0.51% | 27.19% | ||
92 | 43,543 | 0.53% | - | - | - | - | 346,000 | 0.59% | 34.89% | ||
93 | - | 1.77% | 48.87% | 1,155,039 | 4.07% | 23.80% | 812,000 | 0.70% | 43.34% | ||
94 | 220,256 | 3.88% | 9.23% | 123,152 | 12.41% | - | 1,110,000 | 2.87% | 74.97% | ||
95 | 730,285 | 0.54% | 0.89% | 214,901 | 5.65% | 21.87% | 803,000 | 1.64% | 46.26% | ||
96 | 296,251 | 1.29% | 17.79% | 150,834 | 15.43% | 54.49% | 1,780,000 | 0.39% | 17.12% | ||
97 | 8,364 | 2.00% | - | 86,190 | 10.72% | - | 462,000 | 4.90% | 242.83% | ||
98 | 1,144,276 | 0.59% | 41.61% | 1,517,659 | 1.77% | 3.26% | 856,000 | 0.23% | 13.86% | ||
99 | 133,296 | 0.59% | 145.70% | - | - | - | 663,000 | 0.58% | 37.65% | ||
100 | 129,915 | 1.52% | 9.50% | 113,667 | 9.90% | 38.89% | 344,000 | 0.88% | 44.89% |
