KOL Radar - 免費瀏覽 - 2022 台灣百大影響力網紅排行榜

2022 台灣百大影響力網紅排行榜

KOL Radar 與科技金融媒體《數位時代》連續第四年展開「百大影響力網紅」數據專題合作,運用 KOL Radar 獨家網紅社群資料庫及獨家 AI 爬蟲技術,統計過去一年台灣整體網紅社群影響力,精選出 2022 年 Top 100 最具影響力的網紅, 是一份綜合考量網紅社群平台粉絲量、社群互動聲量以及其成長動能的網紅社群影響力排行榜。

關於榜單

KOL Radar 與《數位時代》合作,聯合評選出「2022 台灣百大影響力網紅」。KOL Radar 統計過去一年台灣整體網紅社群影響力,評估指標包含:「KOL 全平台總粉絲數」、「KOL 全平台粉絲成長數」、「全平台總互動聲量」、「全平台互動聲量成長數」,並給予各項影響力指標權重配比作為最終排名依據,精選 2022 年前 100 名最具影響力的網紅, 是一份綜合考量網紅社群平台粉絲量、社群互動聲量以及其成長動能的網紅社群影響力排行榜。

  • 統計時間: 2021 年 6 月 1 日 ~ 2022 年 5 月 31 日
  • 發布時間: 2022 年 10 月 1 日
  • 關於數據:
    • 網紅評選條件:
      • 在 Facebook、Instagram、YouTube 三大社群平台中,其任一平台粉絲總數超過 10 萬人。
      • 從網路社群崛起,倚靠知名度及影響力吸引閱聽人,並且創造營收。
      • 排除演員、歌手、主持人等發跡於傳統媒體,並仍活躍在娛樂圈者。
    影響力指標計算公式:10% 粉絲數成長 + 30% 總粉絲數 + 15% 互動數成長 + 45% 互動總數 = 100%
    • 總粉絲數計算方式:Facebook、Instagram、YouTube 三大平台粉絲數加總
    • 總互動數計算方式:Facebook 互動數 + Instagram 互動數 + YouTube 互動數
    • 各平台互動成效計算方式:
      • Facebook:view * 0.1 + like * 0.2 + comment * 0.3 + share * 0.4
      • Instagram:view * 0.2 + like * 0.3 + comment * 0.5
      • YouTube:view * 0.1 + like * 0.3 + comment * 0.6
排名
KOL 名稱
FB 粉絲數
FB 平均互動率
FB 平均觀看率
IG 粉絲數
IG 平均互動率
IG 平均觀看率
YT 粉絲數
YT 平均互動率
YT 平均觀看率
382,362
2.89%
47.20%
615,521
15.30%
79.01%
248,000
3.36%
122.18%
1,904,019
0.66%
7.36%
1,528,571
2.62%
12.64%
2,510,000
0.55%
15.67%
3,764,005
0.19%
3.33%
755,503
2.37%
5.23%
452,000
0.44%
24.03%
4
1,496,534
0.61%
16.00%
799,513
5.77%
42.50%
2,130,000
0.67%
22.85%
5
2,286,644
0.18%
4.86%
669,508
1.74%
15.91%
3,500,000
1.02%
51.99%
6
1,448,393
1.27%
19.06%
1,053,995
8.27%
51.79%
418,000
3.11%
289.47%
7
2,762,750
1.33%
19.19%
688,742
3.81%
33.52%
592,000
0.50%
20.88%
8
4,360,460
0.10%
4.48%
1,056,804
0.36%
3.36%
72,500
0.26%
19.08%
9
1,749,131
1.24%
7.26%
682,786
3.81%
10.59%
117,000
0.33%
16.51%
10
-
-
-
-
-
-
3,900,000
2.12%
108.43%
11
1,023,549
0.93%
12.66%
1,037,150
2.82%
14.24%
2,700,000
0.32%
10.76%
12
41,710
0.15%
5.63%
135,772
3.66%
15.22%
1,000,000
0.73%
19.67%
13
47,968
1.82%
11.17%
681,493
3.39%
101.33%
-
-
-
14
112,591
2.18%
17.45%
258,270
4.47%
44.45%
3,200,000
0.96%
27.59%
15
937,803
2.11%
29.57%
803,806
3.80%
31.80%
30,300
1.80%
174.32%
16
497,615
0.76%
15.27%
466,154
4.48%
32.99%
2,300,000
0.45%
27.18%
17
2,721,205
0.29%
1.29%
428,673
3.43%
20.59%
1,270,000
0.43%
10.96%
18
2,418,145
0.18%
0.50%
1,286,257
0.49%
1.35%
3,460
0.96%
32.52%
19
3,143,475
0.53%
17.59%
1,386,649
2.08%
5.89%
-
-
-
20
2,426,783
0.02%
1.40%
33,013
6.24%
35.75%
1,990,000
0.13%
10.80%
21
273,722
0.78%
6.72%
368,488
3.85%
21.29%
1,920,000
0.88%
21.67%
22
1,498,794
0.31%
3.86%
1,054,298
3.26%
4.14%
1,560,000
0.62%
17.03%
23
1,171,168
0.84%
13.29%
1,864,643
2.21%
19.02%
92,500
0.63%
27.12%
24
963,218
2.68%
39.01%
363,236
10.28%
98.02%
765,000
5.79%
226.29%
25
956,440
0.14%
27.39%
60,495
0.28%
6.70%
516,000
0.06%
4.16%
26
386,788
0.55%
10.75%
180,706
9.91%
-
841,000
0.45%
31.49%
27
1,214,712
0.38%
51.49%
1,526,380
1.51%
6.99%
950,000
0.26%
15.57%
28
1,604,934
4.16%
82.20%
533,069
9.15%
41.20%
1,080,000
2.45%
55.72%
29
348,937
1.81%
19.63%
671,737
8.63%
20.96%
1,140,000
2.13%
73.15%
30
544,245
0.61%
20.76%
355,904
5.80%
37.09%
2,250,000
0.47%
34.57%
31
1,195,947
0.26%
3.82%
1,031,627
3.71%
28.27%
1,540,000
0.39%
16.93%
32
1,832,118
0.21%
2.49%
896,381
2.25%
5.90%
682,000
0.23%
12.34%
33
1,200,753
0.37%
9.73%
30,372
3.16%
-
-
-
-
34
534,666
1.07%
7.85%
1,055,945
3.64%
17.32%
130,000
1.40%
76.39%
35
-
-
-
-
-
-
169,000
2.66%
241.80%
36
1,283,512
0.36%
17.18%
409,297
5.40%
29.58%
1,230,000
1.44%
54.88%
37
1,461,962
0.30%
18.07%
699,258
2.48%
22.32%
368,000
0.89%
45.21%
38
1,156,690
0.48%
5.95%
83,622
3.79%
25.24%
1,570,000
0.28%
9.22%
39
1,579,631
0.80%
12.24%
367,282
2.91%
16.81%
923,000
0.43%
26.61%
40
824,460
0.58%
8.04%
189,930
5.76%
15.58%
1,480,000
0.98%
47.69%
41
818,917
0.69%
9.06%
698,167
4.78%
14.97%
1,720,000
0.59%
35.57%
42
682,388
0.80%
25.09%
485,356
4.68%
26.58%
1,430,000
0.98%
35.05%
43
468,483
1.92%
49.31%
349,863
9.69%
28.36%
1,100,000
2.46%
87.60%
44
104,209
2.44%
6.51%
179,662
5.16%
8.73%
2,130,000
0.86%
18.43%
45
31,133
0.58%
8.80%
14,908
8.67%
11.43%
534,000
2.66%
61.61%
46
336,250
0.91%
11.11%
552,908
6.95%
14.18%
1,100,000
1.20%
60.01%
47
1,844,596
0.49%
22.34%
263,497
2.29%
20.81%
380,000
0.64%
41.59%
48
137,586
0.42%
16.86%
-
-
-
3,760,000
0.87%
136.36%
49
1,341,754
1.34%
14.43%
99,581
6.11%
-
919,000
2.47%
42.96%
50
754,564
0.17%
11.12%
383,449
3.07%
27.85%
1,580,000
0.52%
31.31%
51
180,636
1.61%
9.52%
24,247
8.30%
45.05%
1,060,000
0.82%
38.55%
52
1,273,755
0.58%
20.40%
-
-
-
1,330,000
0.33%
14.56%
53
555,866
1.17%
30.42%
159,129
3.28%
-
1,180,000
0.62%
22.90%
54
1,470,678
0.91%
9.49%
749,414
3.10%
19.77%
1,080,000
0.16%
7.44%
55
3,047,605
0.06%
0.62%
23,834
1.62%
8.74%
-
-
-
56
715,434
1.00%
29.97%
561,921
4.50%
40.94%
1,140,000
0.74%
25.33%
57
612,452
1.08%
9.72%
942,252
4.50%
9.07%
173,000
0.24%
21.22%
58
2,299,029
0.19%
0.50%
122,015
2.64%
-
-
-
-
59
480,032
2.05%
17.26%
1,390,642
3.92%
24.64%
977,000
0.61%
25.53%
60
393,982
2.49%
16.12%
787,429
5.44%
25.41%
671,000
1.20%
54.93%
61
1,481,659
0.12%
12.52%
-
-
-
395,000
0.07%
7.89%
62
224,252
5.89%
23.92%
277,777
11.86%
40.12%
856,000
2.69%
104.43%
63
1,330,659
0.36%
6.66%
634,509
1.86%
10.99%
532,000
0.40%
16.06%
64
2,272,692
0.06%
0.74%
207,491
0.77%
9.16%
-
-
-
65
92,453
2.03%
268.75%
922,819
4.18%
34.51%
-
-
-
66
380,571
4.07%
68.83%
172,536
6.19%
19.95%
1,140,000
0.67%
25.80%
67
1,880,441
0.02%
1.22%
116,683
0.63%
9.65%
908,000
0.05%
2.50%
68
-
-
-
1,192,574
3.12%
19.70%
866,000
0.80%
43.17%
69
532,200
0.22%
17.50%
141,811
2.12%
35.29%
714,000
0.78%
48.21%
70
1,506,891
0.21%
1.05%
158,876
2.16%
9.18%
138,000
0.12%
2.89%
71
244,670
1.31%
4.12%
760,785
4.36%
15.44%
1,430,000
0.70%
27.12%
72
497,809
1.39%
16.63%
589,112
8.65%
45.09%
947,000
0.90%
54.82%
73
275,460
3.91%
263.60%
24,972
16.44%
93.78%
940,000
2.23%
96.86%
74
158,448
0.71%
122.50%
-
-
-
20,200
0.77%
110.69%
75
995,317
0.61%
5.44%
266,831
4.78%
14.22%
831,000
1.81%
71.24%
76
2,450,760
0.04%
0.07%
-
-
-
-
-
-
77
517,127
0.59%
29.51%
126,499
1.47%
37.53%
-
-
-
78
1,860,823
0.13%
1.64%
341,221
1.37%
9.56%
-
-
-
79
1,363,346
0.50%
7.47%
823,261
1.27%
6.72%
-
-
-
80
927,364
1.18%
11.85%
522,348
7.29%
33.77%
443,000
2.86%
82.19%
81
852,382
0.53%
12.51%
58,916
2.57%
21.86%
892,000
0.37%
20.42%
82
801,203
0.89%
5.79%
1,005,045
3.10%
27.59%
49,500
1.81%
325.26%
83
1,470,356
0.23%
2.93%
518,241
1.90%
11.46%
66,400
0.66%
30.85%
84
-
-
-
-
-
-
2,440,000
0.65%
20.54%
85
711,735
1.47%
1.59%
901,410
3.68%
18.20%
222,000
1.59%
60.15%
86
1,158,080
1.67%
7.31%
663,966
7.71%
15.34%
-
-
-
87
601,680
0.36%
13.03%
250,596
4.00%
25.60%
878,000
0.86%
35.70%
88
749,111
0.80%
6.66%
327,853
4.92%
74.03%
1,260,000
2.67%
58.89%
89
1,509,931
0.25%
2.67%
36,575
1.24%
-
134,000
1.26%
77.03%
90
298,825
1.38%
27.06%
211,101
5.03%
23.13%
968,000
0.40%
27.10%
91
-
-
-
170,487
11.52%
136.39%
-
-
-
92
624,536
1.63%
56.68%
423,895
6.44%
43.13%
712,000
2.51%
71.43%
93
1,529,680
0.07%
6.03%
59,336
0.43%
10.81%
348,000
0.04%
2.91%
94
417,892
0.91%
11.36%
217,792
11.05%
-
1,410,000
2.14%
66.14%
95
798,036
0.88%
2.00%
771,210
2.35%
13.27%
175,000
0.28%
14.62%
96
-
-
-
1,525,276
4.82%
19.93%
-
-
-
97
49,381
2.60%
61.71%
318,413
2.21%
69.40%
-
-
-
98
407,598
0.91%
19.63%
465,463
2.67%
18.91%
1,090,000
0.66%
31.97%
99
578,661
1.23%
2.94%
365,331
4.66%
22.89%
1,410,000
0.41%
10.95%
100
695,232
0.43%
8.40%
536,483
3.08%
21.26%
683,000
0.49%
21.88%

iKala 旗下的 KOL Radar 網紅雷達提供頂尖的 AI 數據化網紅行銷服務。獨家 AI 網紅數據資料庫囊括超過 400,000 筆跨國網紅名單,以及破億筆 Facebook、YouTube、Instagram、TikTok 即時社群數據。透過 AI 技術達成最佳化網紅推薦,用數據打造精準、卓越的成效型網紅行銷。

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