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2020 百大影響力網紅排行榜

KOL Radar 聯合《數位時代》共同發表 2020 年最具影響力的台灣百大網紅榜單,在社群媒體中引起熱烈迴響。透過 KOL Radar 獨家的 AI 網紅資料庫,計算全台網紅在 Facebook, Instagram, YouTube 的粉絲數、互動數及觀看數,並根據影響力指標,精挑細選出 100 名在 2020 年最具影響力的網紅。

關於榜單

KOL Radar 聯合《數位時代》共同發表 2020 年最具影響力的台灣百大網紅榜單,在社群媒體中引起熱烈迴響。透過 KOL Radar 獨家的 AI 網紅資料庫,計算全台網紅在 Facebook, Instagram, YouTube 的粉絲數、互動數及觀看數,並根據影響力指標,精挑細選出 100 名在 2020 年最具影響力的網紅。閱讀《數位時代》報導專題
  • 統計時間: 2019 年 09 月 01 日~2020 年 05 月 01 日
  • 發布時間: 2020 年 09 月 16 日
  • 評選條件:
    • - 在 Facebook、Instagram、YouTube 三大社群平台中,其任一平台粉絲總數超過五萬人
    • - 從網路社群崛起,倚靠知名度及影響力吸引閱聽人,並創造營收
    • - 排除演員、歌手、主持人等發跡於傳統媒體、目前仍活躍於演藝圈者
    • 影響力指標計算公式:20% FB/IG/YT 總粉絲數+60% FB/IG/YT 互動數(按讚/留言/分享/瀏覽)
排名KOL 名稱FB 粉絲數FB 平均互動率FB 平均觀看率IG 粉絲數IG 平均互動率IG 平均觀看率YT 粉絲數YT 平均互動率YT 平均觀看率
1,916,383
1.84%
22.43%
1,497,760
4.86%
16.95%
2,440,000
0.86%
22.14%
2,044,306
0.37%
19.51%
721,923
2.35%
13.22%
3,230,000
1.51%
75.03%
2,701,001
1.12%
22.00%
693,922
2.61%
16.70%
592,000
-
-
4
907,901
0.28%
6.99%
-
-
-
31,300
0.18%
19.28%
5
1,391,691
1.07%
17.25%
989,424
5.81%
-
1,460,000
1.72%
55.91%
6
1,279,642
2.09%
18.12%
621,726
4.29%
22.32%
939,000
0.23%
10.70%
7
277,438
8.17%
68.55%
1,340,237
9.23%
35.12%
808,000
1.65%
62.74%
8
844,461
1.23%
34.74%
1,128,773
4.44%
-
2,590,000
0.77%
15.05%
9
3,164,116
1.10%
14.35%
1,422,107
3.00%
5.90%
7,470
0.63%
8.96%
10
1,515,390
8.88%
124.51%
520,466
15.22%
59.43%
1,000,000
5.66%
101.65%
11
1,270,566
1.85%
21.69%
-
-
-
162,000
0.26%
9.91%
12
1,363,725
0.79%
24.32%
778,394
4.97%
22.95%
1,900,000
0.96%
39.59%
13
2,357,800
0.03%
6.09%
18,024
17.89%
-
1,870,000
0.22%
21.36%
14
1,016,068
2.24%
72.42%
33,906
1.19%
21.54%
-
-
-
15
-
-
-
-
-
-
2,280,000
1.25%
28.30%
16
-
-
-
-
-
-
2,820,000
2.47%
109.58%
17
1,090,159
0.43%
16.37%
1,049,659
5.98%
28.72%
1,420,000
0.99%
37.42%
18
2,497,237
0.47%
6.73%
210,839
9.35%
66.32%
1,180,000
1.21%
30.31%
19
809,238
0.78%
66.77%
44,746
0.66%
9.40%
320,000
0.09%
4.18%
20
741,754
0.73%
73.11%
408,125
3.61%
23.34%
1,440,000
0.80%
44.38%
21
664,074
1.72%
54.74%
105,733
11.22%
57.45%
1,170,000
2.52%
74.20%
22
1,335,586
0.93%
18.55%
268,853
2.98%
23.76%
639,000
0.54%
36.81%
23
1,981,569
0.21%
19.43%
146,792
1.39%
9.55%
971,000
0.15%
15.37%
24
446,937
2.36%
59.34%
334,550
12.78%
-
1,560,000
1.63%
81.49%
25
564,160
1.88%
48.59%
476,979
7.63%
46.71%
1,260,000
1.40%
40.58%
26
1,012,122
3.16%
72.91%
620,360
9.65%
39.05%
197,000
5.86%
281.47%
27
348,519
1.03%
29.35%
406,449
5.61%
26.91%
1,820,000
0.50%
28.81%
28
1,222,621
2.73%
83.17%
95,423
7.55%
25.42%
640,000
2.21%
34.40%
29
584,621
1.49%
44.04%
547,960
7.42%
-
1,450,000
1.20%
69.98%
30
1,157,388
1.45%
26.87%
289,588
5.55%
32.08%
883,000
2.38%
93.96%
31
145,348
1.83%
11.07%
359,008
5.67%
14.63%
1,490,000
1.29%
34.94%
32
1,102,933
1.73%
126.42%
-
-
-
958,000
0.34%
15.04%
33
485,571
2.27%
181.72%
1,046,977
4.43%
20.76%
711,000
1.36%
95.66%
34
238,552
1.80%
10.88%
788,891
9.23%
22.66%
1,350,000
1.30%
42.88%
35
935,891
5.01%
60.85%
-
-
-
-
-
-
36
1,469,390
0.31%
9.47%
700,657
2.23%
18.91%
268,000
0.09%
3.74%
37
653,354
0.34%
5.10%
310,671
3.28%
12.54%
1,440,000
0.12%
4.48%
38
680,810
1.52%
27.06%
566,650
5.37%
45.93%
1,080,000
1.46%
28.65%
39
557,141
1.10%
12.64%
423,220
8.09%
28.10%
1,430,000
0.93%
25.02%
40
677,574
0.17%
5.54%
166,829
1.20%
5.60%
-
-
-
41
734,905
0.82%
42.78%
50,674
1.24%
25.21%
-
-
-
42
128,402
1.09%
189.98%
-
-
-
1,320,000
1.25%
116.83%
43
742,910
1.61%
20.93%
472,311
6.11%
23.86%
160,000
5.87%
167.36%
44
303,945
0.74%
-
222,648
9.02%
-
1,480,000
1.44%
49.15%
45
768,008
0.42%
-
396,663
6.01%
22.46%
1,310,000
0.59%
16.04%
46
260,942
2.97%
160.61%
496,407
8.81%
29.07%
1,010,000
2.16%
86.81%
47
303,025
1.91%
16.57%
865,023
3.21%
12.86%
588,000
0.75%
41.64%
48
802,542
1.45%
21.17%
1,008,005
4.21%
22.92%
48,700
-
-
49
1,551,560
0.32%
11.03%
54,314
2.23%
19.44%
340,000
0.11%
5.85%
50
259,303
1.99%
160.79%
273,345
3.31%
19.47%
897,000
0.42%
30.65%
已經有 50,000 + 品牌廣告用戶正在使用 KOL Radar
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51
297,013
1.15%
14.12%
124,539
16.35%
71.57%
1,660,000
0.53%
21.39%
52
476,170
5.18%
164.71%
315,096
13.06%
-
572,000
4.60%
141.35%
53
916,722
0.46%
5.30%
-
-
-
62,800
0.42%
22.29%
54
1,418,528
0.72%
33.59%
209,434
3.03%
25.01%
260,000
1.66%
101.42%
55
393,513
1.24%
6.42%
246,856
11.60%
-
1,330,000
1.33%
46.29%
56
426,372
0.90%
9.59%
242,115
7.48%
22.54%
1,260,000
0.38%
15.85%
57
355,048
0.72%
5.45%
359,955
6.06%
17.71%
1,220,000
0.63%
19.21%
58
337,438
1.16%
49.47%
436,789
3.28%
21.46%
974,000
1.49%
49.84%
59
215,388
3.57%
117.56%
354,084
13.83%
36.99%
715,000
1.70%
62.55%
60
632,853
0.31%
2.86%
224,237
5.09%
15.07%
656,000
2.37%
78.69%
61
555,781
1.62%
318.40%
-
-
-
37,400
-
-
62
247,145
4.53%
23.92%
129,935
9.49%
43.52%
833,000
1.07%
43.53%
63
875,534
0.82%
7.14%
-
-
-
849,000
0.63%
20.53%
64
-
-
-
-
-
-
1,340,000
0.35%
12.30%
65
1,115,102
0.28%
10.78%
133,118
0.88%
12.36%
312,000
0.39%
23.30%
66
1,594,992
2.25%
7.66%
10,881
20.06%
-
-
-
-
67
571,210
0.64%
42.35%
12,243
1.89%
18.43%
549,000
0.01%
11.54%
68
-
-
-
-
-
-
1,370,000
0.45%
27.27%
69
449,175
0.84%
15.64%
227,411
8.94%
-
758,000
1.52%
61.32%
70
411,945
2.58%
65.03%
311,997
8.81%
44.81%
545,000
0.96%
30.43%
71
1,485,151
0.54%
9.89%
-
-
-
3,800
0.40%
10.21%
72
1,067,281
0.47%
3.35%
198,605
2.94%
8.21%
513,000
0.05%
1.07%
73
1,012,900
0.79%
9.57%
555,026
1.43%
19.90%
-
-
-
74
395,773
0.59%
11.38%
321,705
6.54%
27.31%
921,000
0.58%
31.99%
75
127,045
0.87%
12.26%
214,262
6.48%
59.74%
1,100,000
0.73%
22.92%
76
923,581
0.59%
6.35%
219,225
6.38%
13.71%
432,000
3.37%
105.21%
77
143,708
9.25%
165.24%
411,766
11.69%
55.46%
700,000
3.67%
146.69%
78
903,226
0.86%
6.73%
198,379
6.89%
-
244,000
0.19%
8.38%
79
700,948
0.29%
19.35%
-
-
-
773,000
0.73%
47.27%
80
436,948
0.82%
26.03%
504,805
4.45%
22.96%
606,000
0.59%
25.62%
81
126,106
0.79%
12.58%
85,131
8.60%
-
1,330,000
0.93%
28.68%
82
1,462,686
0.59%
3.01%
172,451
2.43%
10.86%
98,100
2.10%
31.87%
83
278,244
2.14%
239.71%
558,716
6.53%
17.42%
624,000
1.52%
59.05%
84
178,818
5.67%
402.43%
151,929
8.24%
-
716,000
1.51%
57.02%
85
399,334
2.51%
57.77%
284,468
18.04%
65.00%
836,000
4.82%
84.30%
86
1,152,523
1.22%
24.34%
95,369
5.64%
43.28%
130,000
0.82%
27.36%
87
683,008
0.37%
7.75%
191,983
4.02%
14.05%
658,000
0.30%
9.00%
88
68,518
2.03%
8.15%
-
-
-
1,140,000
1.31%
34.77%
89
873,016
0.93%
17.40%
175,982
3.71%
20.31%
329,000
3.09%
81.07%
90
153,710
3.03%
-
151,476
10.24%
-
864,000
0.22%
15.20%
91
713,624
1.34%
2.41%
602,805
4.30%
13.94%
-
-
-
92
324,803
2.59%
37.54%
-
-
-
660,000
1.83%
84.93%
93
1,053,115
1.00%
6.61%
423,060
4.02%
16.54%
-
-
-
94
722,203
3.11%
82.68%
227,975
8.27%
28.24%
309,000
4.28%
83.81%
95
734,298
0.34%
10.68%
556,057
2.98%
12.28%
173,000
1.56%
86.61%
96
265,214
8.47%
61.89%
730,175
11.96%
32.84%
467,000
3.16%
99.94%
97
526,406
0.51%
3.87%
-
-
-
993,000
0.11%
4.92%
98
690,754
1.08%
18.38%
310,645
4.25%
18.57%
135,000
3.83%
101.32%
99
870,336
0.62%
13.42%
178,385
5.79%
31.67%
258,000
3.40%
93.54%
100
698,923
0.71%
7.18%
114,440
5.38%
20.13%
563,000
1.39%
36.52%
已經有 50,000 + 品牌廣告用戶正在使用 KOL Radar
優化網紅行銷效益! 您要不要也試試?
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