KOL Radar - 免費瀏覽 - 2019 台灣百大美妝網紅排行榜

2019 台灣百大美妝網紅排行榜

KOL Radar 與《ELLE》合作,聯合評選出「台灣前 100 大美妝網紅」。透過 KOL Radar 網紅社群資料庫,計算 2019 整年度台灣網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數及互動表現,並依據影響力指標精選出在美妝領域最具影響力的前 100 位網紅。

關於榜單

KOL Radar 與《ELLE》合作,聯合評選出「台灣前 100 大美妝網紅」。透過 KOL Radar 網紅社群資料庫,計算 2019 整年度台灣網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數及互動表現,並依據影響力指標精選出在美妝領域最具影響力的前 100 位網紅。


  • 統計時間: 2019 年 1 月 1 日 ~ 2019 年 12 月 31 日
  • 發布時間: 2020 年 4 月 20 日
  • 評選條件:
    • - 在 Facebook、Instagram、YouTube 社群平台中,任一平台粉絲數超過 1,000 的台灣網紅。
    • - 在統計時間內,社群貼文提及美妝關鍵字(包含) 12 篇以上,囊括國內外超過 400 個美妝品牌關鍵字。
    • - 網紅靠知名度及影響力創造營收,排除藝人代言類的貼文內容和相關數據。
    • - 影響力指標計算公式:40% 三平台總粉絲數 + 60% 三平台提及美妝關鍵字貼文的互動數(包含按讚 / 留言 / 分享 / 瀏覽)。

根據此份榜單,另外也發佈了《2020 美妝產業網紅社群洞察報告書》,提供美妝網紅深度社群洞察,以及美妝 TikToker、社群導購新型態「網紅促購」等發展趨勢,為各大時尚美妝品牌提供豐富的社群洞察及趨勢。

閱讀報告內容
排名
KOL 名稱
FB 粉絲數
FB 平均互動率
FB 平均漲粉率
IG 粉絲數
IG 平均互動率
IG 平均漲粉率
YT 粉絲數
YT 平均互動率
YT 平均漲粉率
總粉絲數
324,451
0.90%
2.43%
399,925
3.21%
5.23%
944,000
0.73%
7.58%
1,668,376
2,511,803
0.34%
-0.84%
206,410
7.84%
15.49%
1,150,000
1.58%
2.28%
3,868,213
115,684
0.61%
1.19%
188,453
4.35%
6.40%
512,000
0.52%
6.33%
816,137
4
315,287
0.29%
1.48%
156,836
2.27%
7.56%
597,000
0.54%
7.98%
1,069,123
5
556,973
1.52%
1.94%
421,567
7.55%
3.24%
1,410,000
1.18%
3.45%
2,388,540
6
547,683
1.36%
5.27%
460,010
6.80%
13.05%
1,220,000
1.35%
6.29%
2,227,693
7
438,513
0.49%
-0.03%
482,465
4.12%
5.84%
595,000
0.41%
3.94%
1,515,978
8
177,251
1.20%
2.31%
268,396
3.89%
4.20%
483,000
0.54%
4.03%
928,647
9
1,095,479
0.23%
0.96%
128,091
0.89%
11.69%
272,000
0.47%
27.06%
1,495,570
10
800,513
1.32%
-0.15%
1,003,203
3.84%
1.12%
49,000
0.48%
-0.76%
1,852,716
11
326,671
0.57%
-0.04%
278,814
2.98%
7.44%
172,000
0.87%
18.28%
777,485
12
59,458
1.15%
1.61%
168,362
7.27%
11.09%
214,000
0.11%
2.04%
441,820
13
232,046
2.37%
38.98%
423,928
7.93%
48.50%
926,000
2.13%
31.24%
1,581,974
14
1,014,339
0.71%
-0.33%
546,767
1.13%
2.48%
-
-
-
1,561,106
15
482,312
1.46%
2.40%
734,144
3.87%
9.89%
132,000
2.92%
10.43%
1,348,456
16
194,477
4.38%
38.31%
271,366
13.34%
101.88%
600,000
1.99%
68.48%
1,065,843
17
480,229
1.06%
0.30%
815,139
1.86%
2.05%
-
-
-
1,295,368
18
68,744
0.75%
0.14%
115,798
4.11%
0.70%
333,000
0.32%
1.50%
517,542
19
295,682
3.19%
85.14%
339,954
9.41%
155.17%
556,000
1.52%
107.91%
1,191,636
20
360,013
0.49%
-0.08%
603,931
2.00%
6.96%
14,900
1.00%
-2.83%
978,844
21
743,765
0.55%
0.30%
421,479
1.30%
3.61%
-
-
-
1,165,244
22
378,431
0.43%
0.67%
87,390
4.81%
14.65%
231,000
0.84%
11.37%
696,821
23
59,095
0.57%
0.40%
19,121
6.22%
-
175,000
0.50%
7.93%
253,216
24
-
-
-
377,534
6.96%
17.84%
555,000
1.67%
14.50%
932,534
25
43,115
0.46%
3.15%
108,883
6.81%
15.68%
436,000
0.51%
11.97%
587,998
26
397,082
0.49%
4.70%
362,745
2.57%
24.12%
278,000
1.22%
37.94%
1,037,827
27
736,755
0.42%
-0.52%
276,202
1.86%
1.52%
-
-
-
1,012,957
28
51,050
1.20%
5.67%
595,092
4.68%
6.14%
353,000
0.35%
1.60%
999,142
29
240,253
0.43%
2.91%
688,859
2.68%
13.25%
-
-
-
929,112
30
369,984
2.02%
0.26%
620,039
3.75%
14.73%
-
-
-
990,023
31
171,484
1.27%
5.38%
168,709
3.26%
5.35%
12,700
0.34%
4.30%
352,893
32
314,783
2.77%
6.43%
613,103
4.98%
21.80%
46,000
-
-
973,886
33
622,031
0.25%
-0.50%
347,388
1.15%
2.53%
-
-
-
969,419
34
823,003
0.33%
0.10%
71,300
2.43%
12.52%
-
-
-
894,303
35
6,477
1.44%
9.56%
79,274
3.65%
14.86%
88,500
1.06%
42.28%
174,251
36
518,203
0.90%
0.71%
404,110
2.90%
23.48%
-
-
-
922,313
37
67,503
0.62%
54.58%
259,971
6.53%
97.42%
487,000
0.57%
53.66%
814,474
38
120,336
4.54%
17.37%
753,537
4.24%
30.05%
-
-
-
873,873
39
393,645
0.21%
-
465,623
0.87%
1.39%
-
-
-
859,268
40
464,816
0.77%
0.83%
401,388
1.33%
23.17%
-
-
-
866,204
41
460,386
0.82%
-1.22%
381,086
2.57%
3.46%
19,000
3.03%
86.09%
860,472
42
441,764
0.72%
3.56%
61,404
5.64%
20.95%
345,000
1.00%
61.54%
848,168
43
144,568
1.39%
62.34%
394,531
2.84%
142.05%
330,000
2.18%
-
869,099
44
302,785
0.35%
-0.65%
515,768
2.71%
10.93%
-
-
-
818,553
45
376,891
1.22%
4.84%
418,660
4.38%
32.90%
-
-
-
795,551
46
161,093
0.32%
1.49%
85,884
1.44%
8.19%
190,000
0.04%
17.98%
436,977
47
31,071
0.54%
10.90%
178,992
1.91%
-
100,000
1.58%
-
310,063
48
199,346
0.55%
-0.14%
505,481
5.75%
4.40%
-
-
-
704,827
49
276,564
0.59%
0.78%
351,863
4.41%
2.22%
117,000
0.69%
9.61%
745,427
50
258,386
1.10%
0.75%
470,500
2.33%
18.44%
22,600
2.02%
74.79%
751,486
51
240,286
0.39%
-0.75%
484,409
1.40%
3.63%
-
-
-
724,695
52
45,305
0.35%
-
137,446
5.67%
2.31%
296,000
0.58%
2.12%
478,751
53
435,135
0.22%
-0.62%
64,410
0.94%
0.13%
228,000
0.01%
-1.10%
727,545
54
558,459
0.35%
-0.24%
122,620
1.21%
4.64%
40,700
0.44%
8.03%
721,779
55
270,755
1.43%
5.42%
205,672
6.97%
15.50%
202,000
0.86%
24.29%
678,427
56
328,353
0.66%
0.43%
292,542
1.70%
4.32%
6,020
-
-
626,915
57
8,344
1.67%
9.85%
44,847
8.24%
22.76%
115,000
1.10%
30.02%
168,191
58
206,580
0.46%
18.67%
196,588
1.66%
43.92%
204,000
0.51%
96.33%
607,168
59
72,736
1.19%
16.30%
124,757
8.19%
47.36%
440,000
0.82%
28.24%
637,493
60
347,970
0.17%
0.66%
90,188
1.40%
-
115,000
0.18%
8.96%
553,158
61
370,670
0.18%
0.16%
253,070
1.06%
1.01%
16,600
2.64%
30.32%
640,340
62
273,544
1.22%
5.41%
342,384
3.76%
28.21%
36,200
2.49%
720.68%
652,128
63
105,525
0.65%
31.31%
144,747
10.04%
29.24%
360,000
0.97%
33.89%
610,272
64
403,198
0.28%
1.09%
238,595
1.16%
5.60%
-
-
-
641,793
65
250,616
0.24%
-0.87%
337,396
1.09%
-1.07%
7,070
0.15%
-1.42%
595,082
66
177,725
0.69%
0.84%
401,070
2.14%
-0.10%
9,460
0.66%
10.37%
588,255
67
331,422
0.55%
0.34%
230,456
2.25%
7.78%
-
-
-
561,878
68
128,207
1.64%
-
70,972
2.65%
-2.53%
253,000
0.17%
3.40%
452,179
69
25,895
0.80%
2.35%
146,064
15.54%
13.55%
397,000
2.00%
7.44%
568,959
70
282,585
0.32%
0.27%
294,174
1.66%
1.81%
17,500
-
-
594,259
71
310,080
0.14%
-0.58%
130,535
0.49%
5.14%
82,700
0.03%
0.93%
523,315
72
110,336
1.48%
14.91%
297,679
6.86%
26.38%
178,000
3.09%
21.25%
586,015
73
218,557
0.19%
-0.45%
100,790
1.50%
-0.03%
203,000
0.17%
2.14%
522,347
74
190,378
0.18%
0.97%
368,570
0.99%
0.24%
-
-
-
558,948
75
592,165
0.96%
9.35%
-
-
-
-
-
-
592,165
76
45,253
0.59%
0.19%
129,739
5.63%
9.73%
288,000
0.48%
6.21%
462,992
77
471,202
0.27%
0.01%
117,241
2.00%
-5.89%
-
-
-
588,443
78
8,276
6.45%
6.70%
128,127
13.03%
2.80%
303,000
1.11%
14.13%
439,403
79
37,454
0.33%
6.46%
56,955
5.25%
47.34%
229,000
0.72%
36.32%
323,409
80
107,298
0.55%
0.39%
95,885
4.32%
-1.32%
243,000
0.37%
-1.55%
446,183
81
-
-
-
41,840
9.54%
23.09%
105,000
1.52%
29.02%
146,840
82
411,803
0.29%
0.02%
103,187
1.32%
17.94%
-
-
-
514,990
83
11,160
0.45%
1.86%
14,183
2.91%
6.49%
102,000
0.39%
11.15%
127,343
84
427,558
0.09%
-0.89%
135,729
0.48%
-9.45%
2,470
0.15%
9.92%
565,757
85
449,298
0.21%
-0.13%
104,705
0.83%
3.68%
2,470
-
-1.48%
556,473
86
13,013
0.85%
10.76%
486,307
1.81%
6.83%
21,300
0.14%
19.62%
520,620
87
251,539
1.58%
1.02%
285,091
2.52%
10.48%
4,320
0.21%
5.93%
540,950
88
168,652
0.43%
4.59%
74,625
4.97%
17.54%
218,000
1.18%
16.97%
461,277
89
480,051
0.18%
-0.38%
7,297
6.17%
7.64%
-
-
-
487,348
90
177,871
1.45%
7.84%
266,540
3.33%
5.23%
-
-
-
444,411
91
72,303
0.60%
12.40%
28,697
3.66%
8.87%
338,000
0.70%
26.20%
439,000
92
182,171
2.37%
14.05%
316,847
6.22%
41.47%
-
-
-
499,018
93
39,385
2.53%
18.18%
201,382
6.88%
14.47%
229,000
1.32%
15.88%
469,767
94
317,349
1.21%
1.53%
188,110
3.31%
9.82%
-
-
-
505,459
95
122,886
0.42%
-
14,511
5.63%
-8.48%
234,000
0.06%
0.14%
371,397
96
439,593
0.32%
0.53%
56,410
1.63%
8.62%
-
-
-
496,003
97
308,410
0.10%
-0.90%
158,373
1.35%
2.65%
32,500
0.01%
-0.78%
499,283
98
183,403
0.91%
1.42%
318,048
1.63%
29.76%
-
-
-
501,451
99
46,260
0.27%
1.49%
54,247
4.11%
10.69%
209,000
0.32%
8.38%
309,507
100
39,109
1.34%
3.37%
29,850
3.67%
10.25%
191,000
0.43%
8.38%
259,959

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