Powerful and Real-Time Influencer Analysis Dashboard
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SNS Data Overview
Get an overview of Facebook, Instagram, YouTube, TikTok, Twitter social platform data, provide 12 data indicators such as platform data overview, engagement data, and performance data, and can select the last three months or last six months to view. Additionally, K-Score is calculated through KOL Radar AI technology, which comprehensively evaluates indicators such as the number of fans, posting stability, follower growth rate, and engagement rate to grasp the overall situation and assess the influence of influencers.
AI Recommendation for Similar Influencers
Through AI intelligent and accurate recommendation of influencers, using influencers post content, influencer type and community performance as the basis of influencer recommendation calculation, quickly and easily gather the most similar influencers in one go.
Grasp the Trend of Followers
Provide the trend of the number of followers on various social platforms of influencers, and instantly grasp the cumulative number of followers, the number of followers, and the rate of increase of followers in each community. By applying the filter of the past three months or the past six months, you can monitor the changes of followers in the community and grasp the latest popularity trends of influencers in real time.
Master the Persona of Influencers' Fans
Provide the age, gender and regional distribution of the fans of Internet celebrities on various social platforms, deeply grasp the profile of Internet celebrities, and more accurately select the Internet celebrity cooperation with the audience.
Community engagement effectiveness analysis
・Engagement change tracking
In-depth tracking of the five engagement data indicators of each social platform in the past three months / past six months: engagement rate, average number of engagements, average number of likes, average number of comments, and average number of shares. Through the "Engagement Analysis Dashboard", you can switch multiple time dimensions (day, week, month) to present data graphs, in-depth analysis of the total number of engagements and changes in each engagement (like/leave a message/share), and grasp the engagement performance of Internet celebrities in each period.
・Analysis of the proportion of engagement
By analyzing the pie chart of engagement ratio, you can quickly grasp the proportion of the number of interactive behaviors (like / comment / share) on the influencer community platform within a specific time period (last three months / last six months).
・Measurement of word-of-mouth value
According to the analysis of the engagement effect of the influencer community (like, leave a message, and share), objectively calculate the word-of-mouth value of the influencer in the past three months or six months, as a reference for the influencer value and further evaluate the cooperation fee of the candidate. It also provides a back-end for word-of-mouth value measurement, which can be customized to change settings based on advertising budgets and past experience in digital media buying.
Video view performance analysis
・View performance overview
Track the content of "videos" and "live streaming" on various Internet celebrity platforms in the past three or six months, and provide viewing data indicators within the selected time: video viewing rate, average video viewing rate, live viewing rate, live streaming average viewing rate.
・Video Viewing Analysis Dashboard
The "Video Viewing Analysis Dashboard" provides a variety of time dimensions (day, week, month) to choose from, and can flexibly choose the presentation form of the chart under the time interval of nearly three or six months. Clearly compare the viewing performance of video and live content on various social platforms of influencers.
*Data related to live streaming is only available on Facebook.
Content publishing analysis
・Post frequency analysis
Statistics on the number and release frequency of graphic, video, and live broadcast content on various social platforms in the past three months/nearly six months. Through the post frequency analysis chart, you can freely switch the time dimension of day/week/year according to your needs, and you can clearly browse the distribution frequency overview of the influencer content type in the bar chart.
・Performance analysis of publication time
Through the analysis chart of posting time, we can fully grasp the preferred time and best effective time for content publishing in various communities of influencers. The filter can freely switch the number of content/engagements/views, and identify the number of selected indicators through the color depth of the heat map, and gain insight into the relationship between the timing of community release and content performance in the past three months or six months relation.
Post types insights and analysis
・Analysis of Deep Tag for Post Content
Through AI semantic analysis technology, analyze the content created by all the influencers in the database on Facebook, Instagram, YouTube, automatically label and classify the top five content themes with the largest proportion of each influencer in the community content, and automatically calculate the content in real time. The average interaction rate and video viewing rate of themed posts, accurately grasp the content type and effectiveness of the posts operated by the influencers.
Hashtag analysis
Through AI semantic analysis technology, analyze the top five frequently used hashtags on the influencer's Facebook, Instagram, and YouTube platforms and calculate the average interaction rate, to gain insight into the content and effectiveness of the influencer's post hashtags.
Insights of influencer marketing campaigns
Using AI semantic analysis technology to grasp the proportion of influencer marketing content on Facebook and Instagram platforms, and calculate the top three sponsored posts with the highest engagement rates. This enables real-time monitoring of content and precise performance.
Ｃontent retrieval
Through the powerful search engine, you can quickly search and find all the community content of influencers. You can customize the "Social Platform", "Content Type" (graphics/video), "Post Time Period", and enter "Keywords" to find the relevant content created by influencer.Moreover, it is possible to specify to only display commercial collaboration content, quickly filtering out all influencer marketing sponsored content.
The search results can be sorted by criteria such as "Post Date", "Number of Engagements", "Number of Views", "Number of Likes", "Number of Comments", etc., which is convenient for more efficient and accurate viewing of relevant content and content performance of influencers.
iKala's KOL Radar possesses a database of over 1,000,000 international influencers and over 500M of real-time social media platform data from Facebook, YouTube, Instagram, TikTok, Twitter. By utilizing advanced AI technology, it delivers optimal recommendations of influencers and build up precise and outstanding influencer marketing performance with data.
The professional team of KOL Radar possesses substantial experience of providing services to brand customers. We offer marketing and planning, influencer matchmaking, digital advertising, etc., with coverage in Taiwan, Hong Kong, Malaysia, and Japan. Our services have successfully met the requirements of over ten thousand enterprises.